Mission: Play! by Mattel has just opened in Abu Dhabi
The Galleria Al Maryah Island, the new space brings together some of Mattel’s most popular toys – from Barbie to Hot Wheels.
Mattel Opens Mission: Play! Family Entertainment Center in Abu Dhabi

Mattel has opened the first-ever Mission: Play! family entertainment center in Abu Dhabi, in collaboration with iPS Operations, a division of Al Hokair Group. Mission: Play! by Mattel offers a physical and digital play experience to kids of all ages, interests, and skill levels. The family entertainment center (FEC) includes three zones inspired by popular […]
Mission: Play! by Mattel

Mission: Play!, inspired by some of the world’s most loved brands, brings Mattel’s iconic brands to life through themed zones for Barbie®, Hot Wheels® and Mega Construx®. The centre combines physical and digital play experiences and includes a dedicated Mattel event space, branded birthday rooms, a dining outlet and a unique toy store which includes […]