If you have little ones at home (yes, this is just for them) then you need to pay a visit to the brand-new Mission: Play! By Mattel play area that has just opened in Abu Dhabi.
The new venue is the first of its kind in the Middle East region, making it a very exciting addition to the capital.
Covering over 4,000 sqm within The Galleria Al Maryah Island, the new space brings together some of Mattel’s most popular toys – from Barbie to Hot Wheels.
It’s divided into themed areas and all of them are designed to promote creativity, togetherness and family fun. And it’s not just for little ones either – with a mix of physical and digital play, there are activities that even teenagers can enjoy.
Mission: Play! By Mattel zones
- Barbie: a year after the popular film came out, children can play with the world’s number one bestselling doll in a world where they can be anything. Barbie attractions will empower children by creating a world of diversity, inclusiveness, and limitless potential.
- Hot Wheels: children will be able to complete different challenges themed around the world’s number one bestselling toy.
- MEGA: all about creativity, these attractions provide unique play experiences that stimulate growth, unlock creativity, and encourage exploration through hands-on creative-building activities.
You can also refuel at the Mission: Play! Cafe (children will be big fans of the menu, which features milkshakes, waffles, burgers and fries) and you can even rent it out for birthday celebrations.
And if you’re in a generous mood, there’s also a Mattel retail store featuring Mattel toys and exclusive Mission: Play! By Mattel merchandise.
Speaking about the exciting opening, Julie Freeland, vice president of Global Location Based Entertainment, Mattel, said: “Mission: Play! by Mattel is where adventure can be played out in endless ways. This new family entertainment centre allows Mattel to continue bringing wonder to families through truly unique experiences where play has no boundaries. We are excited to be partnering with premiere leaders in the industry to bring this